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Did you know that Max Factor was a marketing genius? Yep, the Polish-born emigrant-turned-cosmetic-industry-giant virtually pioneered the make-up business as we know it today. And you won't believe the strategies he used to get the rich and famous of his era to clamor for his services and products.
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LESSON 1 ?Transform ordinary people into dazzling super-stars.
That聮s what Max did ?he turned ordinary people into movie stars. Whether he knew it or if by pure accident, Max tapped into one of the most powerful marketing weapons ?the human desire for fame and fortune.
He wasn聮t selling make-up. He sold a chance to be a bit more like Bette Davis, Marlene Dietrich Cheap Da'Shawn Hand Jersey , Judy Garland or other famous movie stars of his time.
Simple, right? But take a look at all your marketing materials?br > Are they promoting what you do or what people get out of working with you?
Are you boring people with lengthy descriptions of your company聮s consulting approach or painting an exciting vision of the dazzling success you could help them achieve?
LESSON 2 ?Help clients SEE the need for your service or product.
One of Factor聮s most bizarre inventions was the 聯Beauty Calibrator?b> - a weird gizmo for measuring the face, which looked more like a medieval torture device than anything you聮d find in a local beauty parlor.
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