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Corporate sponsorship tends to be a form of advertising where companies pay to be associated with certain events. Sponsorship normally provides a great way of broadening the competitive edge through improving the c am Lind Jersey[/url] , the sponsorship mission aligned well with the corporate mission that helped in ensuring that Mondelez remains to be the leader of global food and beverage industry (Hanover, 2015).
Mondelez is a brand that does engage consumers, which is through digital and social media and also through TV. The company decided to partner with the US open event that tends to drive massive conversation online because it would enable brands such as BelVita and Oreo to create captivating content that is relevant to the consumers during the time. The US Open tends to attract different audiences; hence, by Mondelez sponsoring the event Authentic Ryan Zimmerman Jersey , it was able to reach a large group of audience who would learn about their products. Through the tennis sponsorship, Mondelez was able to promote its brand to the large audience that tennis attracts.
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Annotated bibliography
Mason, K (2005). How corporate sports sponsorship impacts consumer behavior. The Journal of American Academy of Business, Cambridge 7(1)
In the article Authentic Howie Kendrick Jersey , the author discusses how corporate sports sponsorship does impact the behavior of consumers. According to Mason, the goal of corporate sponsorship is changing the entire attitude; thus, resulting in positive behaviors. In the article, Mason states that the key to effective sponsorship is through understanding how consumer attitudes are formed and change. So as to understand how the sponsorship does affect the attitude of the consumer Authentic Michael Taylor Jersey , it is important to understand what is attitude and how it functions. The author tends to provide an in-depth discussion of attitude formation. The author also provides a discussion of corporate sponsorship providing an explanation of why sponsorship is more accepted by the public than advertising.

Reference
Aissa, S & Matar, A (2015). The impact of sports sponsorship on brand value. Business and Economic Research 6(1)
Mason, K (2005). How corporate sports sponsorship impacts consumer behavior. The Journal of American Academy of Business Authentic Adam Eaton Jersey , Cambridge 7(1)


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